This past year has been an exciting one for physician recruiters. Let's take a glance back on 2017, then look ahead to what we can expect in 2018.
Branding was a big draw
When it comes to considering a future employer, physicians take into account more than compensation and benefits. According to HealthCare Recruiters International, 90 percent of recruits said that employer branding was an important recruiting resource. This piece of the puzzle could be very important when recruiting millennials, who may want to identify strongly with a brand before signing a contract.
As we move into 2018, recruiters may want to invest more of their budget in branding efforts. One of the options would be to invest in a mini-site, which allows you to personalize the website with your own branding, and have your job listings exclusively listed. When you put your brand's best face forward, it could improve recruits' perceptions of your organization.
Healthcare recruiting not limited to physicians
Not everyone interested in working in the healthcare industry has a medical degree. As technology becomes more important to the industry, more IT professionals will be needed. Over the past few years, the centers for Medicare and Medicaid have introduced new guidelines and regulations surrounding patient data. Therefore, hospitals and care networks have seen an increasing need for data-related positions.
The demand for physicians and other medical professionals rarely decreases. According to the U.S. Bureau of Labor Statistics, the employment of surgeons and doctors is expected to rise 15 percent between 2016 and 2026. During the same period, the demand for health diagnosing and treating practitioners is expected to rise by 16 percent.
This should be good news for recruiters, who will likely see the number of active searches increase in the new year.
2018 recruiting needs to start now
To fully capitalize on the rising demand for medical professionals, recruiters need to start their searches as soon as possible. After the holiday season, many doctors may be on the lookout for new and better opportunities. Recruiters can attract candidates by showing how their brand makes them unique in the marketplace.
One great way to attract new recruits is to post job listings on a dedicated medical job board. In that arena, your listing won't get obscured by other, unrelated industries.
To learn more about physician recruiting trends and post your next active search, visit myHealthTalent.com today. Let’s take a glance back on 2017, then look ahead to what we can expect in 2018.