So, you just clicked the publish button on your latest job post. Now it's time to sit back, relax and wait for qualified candidates to apply, right?
Though it's true that a well-written job post on the right platform can get significant traffic, these three steps can ensure you optimize your post's potential to reach talented professionals:
1. Double-check your post for clarity and SEO
If you didn't consider search engine optimization during the writing process, it's not too late to address a few simple considerations that can boost your post's visibility. For example, using bulleted lists to specify candidate requirements and job benefits can make it easier for readers to parse your listing.
SEO doesn't need to be complicated; you just need to think about the questions a candidate might ask to lead them to your post. Remember that search engines like Google display different results for the same search terms depending on the user's geographic location and previous search history. That means you don't need to worry so much about keyword ranking. Instead, focus on creating quality content that anticipates reader needs.
2. Complete your recruiter profile
After you post your job, make sure your recruiter profile is complete. On myHealthTalent, recruiters have the ability to fill out a profile that details their contact information, a description of their organization and includes a company logo all of which can help your post stand out.
Adding contact information may seem redundant if you want candidates to apply directly through the post. However, it's essential to give medical candidates another avenue of communication so they can learn more and ask specific questions if necessary.
3. Promote your posting on social media
Social media can be a great tool for driving more traffic to your job post. Twitter and Facebook make it easy to create a simple post that provides users with a few items of relevant information and a call to action that encourages readers to learn more.
This is also a great channel through which you can reconnect with candidates you've worked with previously. They may still be looking for an opportunity, or know other qualified candidates in search of something new.
Now that you know these 3 tips on how to optimize your physician job listings and maximize engagement, post your next position on myHealthTalent. These three steps can ensure you optimize your post’s potential to reach talented professionals.