Your employer brand is your organization's reputation in the job market. Organizations with positive employer brands attract top talent and foster a productive work culture. Optimizing your employer brand is a worthwhile investment because doing so can improve the quality of future hires.
Here are three tips on how to build a positive employer brand for your medical organization:
1. Define and foster your culture
If you haven't taken the time to define the values of your employer brand, it will be very difficult to make strategic improvements. According to Forbes contributor and branding expert Kate Harrison, corporate brand must be a deliberate effort on the part of senior leadership. With the help of this group, real change is possible.
For medical organizations, it's important that corporate and employer brands align. If your outward-facing brand promotes health and flexibility, your inward-facing employer brand should do the same. A cohesive, positive message will help new employees transition into their roles.
2. Understand how your brand is perceived online
Your employer brand is one of the first things a prospective employee notices. Even if they don't consciously think of it as a brand, candidates know your organization's reputation. They've likely read reviews online and may have spoken with current or past employees to get a better understanding of your organization.
Hiring managers should have a thorough understanding of how candidates perceive the organization. This knowledge can help managers draft collateral and messaging that attracts relevant talent.
If your organization utilizes a third-party recruiter, it's imperative that the agency has a thorough understanding of your culture and brand.
3. Use technology to advocate for your brand
These days, building and delivering a brand message has never been easier. Web-based technologies allow hiring managers to build relationships with potential candidates earlier, so they can source high-quality talent in a timely manner.
Medical-specific social media sites, engaging content and digital lead generation tools are just a few ways hiring managers can find and source talent. Remember, your candidates are online searching for work, so your organization needs to have a visible presence.
Now that you're ready to approach your candidate pool with a new perspective, visit myHealthTalent.com today to post your next open position.
Here are three tips on how to build a positive employer brand for your medical organization.