3 ways to keep candidates engaged during the holiday season

 

The commotion that comes with the holiday season can slow down the hiring process, but it should never cause a complete halt. According to a Glassdoor estimate, nearly 60 percent of job applicants never hear back from a recruiter or hiring manager. This lack of communication can damage your brand and cause your recruitment pool to stagnate.

To keep your candidate pipeline flowing during this busy season, consider these three tips:

1. Automate your content

If you plan to leave the office for an extended period of time over the holidays, consider automating content for release during your absence. You could develop a few pieces of content to keep candidates engaged while you're away. Doing so will prevent candidates from feeling abandoned and forgotten, which could drive them to another employer.

This can be a perfect opportunity to get candidates excited about your brand. Content that explores the hiring organization's culture provides candidates on the fence with more information that could keep them interested in currently open and future positions with your company.

2. Send a quick holiday message

Not everything you send to candidates needs to be directly related to hiring. A quick holiday greeting is a positive gesture that shows that you haven't forgotten about candidates. This is another opportunity to use automated technology. You can develop a dynamic message before you leave for vacation and set a program to deliver the greeting at the appropriate moment.

In addition to directly messaging candidates, you can apply this tactic to your social media channels, as well. Services like Hootsuite give you the ability to craft a series of social media posts ahead of time and schedule them at regular intervals. This way, your social engagement efforts don't have to pause at all during your absence from the office.

3. Engage new candidates with a quick response

Candidates who apply to medical positions during the hectic holiday season show that they are motivated and determined. Don't ignore these valuable individuals! An automatic reply or brief, personalized message can show new applicants that you're excited to explore new career opportunities with them. Plus, you'll have a chance to tell applicants when you will be back in the office to devote your full attention to their case.

Looking to fill out your candidate pool with qualified medical professionals? Post your next open position on myHealthTalent.com. The commotion that comes with the holiday season can slow down the hiring process, but it should never cause a complete halt.