4 Ways Cardiologists Can Succeed With Marketing
Some cardiologists may be able to succeed on patient referrals and networking with other doctors. But with the rise of digital marketing technologies and more healthcare providers offering diagnostic heart procedures, maintaining a solo or small practice is challenging. In fact, more cardiologists than ever are leaving their private practices behind to join larger ones.
However, with the right marketing strategy in place, your cardiology practice can thrive during these competitive times. Here are four marketing tips for cardiologists to use for practice building and patient loyalty.
#1 Know Your Cardiology Target Patient
It’s challenging—if not impossible—to come up with effective marketing tactics if you don’t clearly understand your audience. Create a persona (or personas) that represents your typical patient. Think about who comes into your office:
- Age group
- Heart conditions and diseases
- Socioeconomic class
- Social media habits and behaviors
Once you’ve identified your typical patients, build a marketing plan that addresses their needs and shows empathy about their challenges.
#2 Use Local Search Marketing for Your Cardiology Practice
When patients want to find a practice or get more information about their doctor, many turn to Google. Search engines are powerful for helping patients find you and more information about your practice. Local search, in particular, is critical for cardiologist office locations.
Set up a Google My Business (GMB) profile so your office comes up right away when someone searches for a local cardiologist. Sometimes a listing will already have been created by Google, so all you have to do is claim it and verify the information.
Patient reviews are also critical for establishing trust and authority. Ask patients to review your business on GMB and other third-party listings to help you stand out from other local cardiologists.
#3 Connect With Your Cardiology Patients on Social Media
Social media is the perfect place to show your personality and build a brand for your practice. Potential patients can get to see what interacting with your office will be like, and current patients can keep you top of mind.
It’s not necessary to be on every social media platform. There are different advantages for each one, so you can choose which aligns best with your practice and its audience.
Social Channels to Consider
Facebook is the pioneer social platform, so you can be sure many of your patients will be there. It is a great place for sharing articles, providing tips, and posting visuals.
Instagram is visually driven. Cardiologists can post graphics related to heart health, HIPAA-compliant shots of life around the office, and announce speaking engagements and articles.
TikTok is a great place for those who are targeting a younger audience. Cardiologists can use the platform to educate the public on topics relating to cardiology and it’s a great to space to be less formal.
#4 Consider Digital Advertising
Patients have more choices than ever for choosing a cardiology practice and are often more likely to go with the most visible option to them. Digital advertising is one way to ensure that your cardiology practice targets the right market.
There are a few ways to target patients with paid search:
- Retargeting. Retargeting potential patients who looked at your page is a critical way to help keep you top of mind for them.
- Google AdWords. Also called Pay-Per-Click or PPC, Google ads will help you reach people who specifically are searching keywords related to your practice.
- Social Media. Most people spend a significant amount of time on social media.
You’ll increase your chances of landing a new patient when you target ads to specific audiences. And timing is everything!
Marketing for cardiologists has become more complicated over the past decade. Finding the right tactics that will empower your practice to reach new patients and engage current ones will keep your practice thriving for years to come.
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