How to build an effective medical job listing

 

Writing an effective medical job description can be a challenge. Your listing will compete with many others, and it needs to stand out from the crowd. These tips will help you develop a listing that appeals to medical professionals.

Start with the job title

This first point may seem obvious, but it's important to use a job title that accurately describes the position for which you are hiring. If the job is at the senior level, this point should be obvious from the title. Remember, when job seekers are pursuing online boards, they scroll through dozens of posts - yours needs to stand out immediately.

Craft a thorough description

The actual description of the open position is the most important part of the listing. When writing this section, you should strive to be thorough, honest and descriptive. RecruitLoop suggested using bullet points to make the description more readable at a glance.

As you write the description, try to avoid exaggerations and hyperbole. If the position requires long hours, make sure that's in the description. It may be tempting to make the job sound easier, but that's just a recipe for high turnover and disappointed employees.

Mention benefits

After the description of the job, it's a good idea to include information about the benefits the position provides. In addition to regular compensation, job seekers want to know what other benefits to expect as they play an important role in their decision.

It's important to note that the concept of additional benefits has changed over the years, with millennials leading the charge. Undercover Recruiter reported that millennial job seekers are interested in flexible working hours, career development and wellness programs.

Address workplace culture

Workplace culture is definitely a factor that job seekers consider when applying for new positions. Aggressive or abrasive managers can cause employees to become disengaged and less effective. A Gallup poll found that managers account for 70 percent of variance in worker engagement rates. That means culture directly impacts turnover rates.

End with a call to action

If you want to see more incoming leads, you have to ask for them. End your medical job listing with a call to action to prompt the reader into a response. Encourage readers to apply today. After all, what's the sense in waiting?

If you're interested in getting a FREE copy of "Successful Healthcare Job Posting Checklist," please email us at pharmasolutions.mktg@elsevier.com. Ready to reach medical job seekers today? Post your job listing on myHealthTalent.com. Writing an effective medical job description can be a challenge.