Recruiters need to focus on keeping candidates engaged throughout the recruitment process. In general, job seekers don't like to wait around for days or weeks to hear back from a prospective employer, but you can maintain their interest by establishing clear lines of communication.
Optimize the application process
If your application process is confusing, clumsy or takes too long to complete, candidates are likely to abandon the task. In fact, the Society for Human Resource Management reported that 60 percent of job seekers quit in the middle of filling out an application.
According to SHRM, 50 percent of employers make their application purposefully difficult in order to eliminate unworthy candidates. However, this often has the opposite effect. Quality candidates value their time, and they won't waste it on a complicated online form.
Furthermore, job seekers should be able to complete your application via a mobile device. A report from Indeed revealed that 78 percent of millennials use their smartphone to look for work. If your application doesn't function in a mobile environment, it could be costing you quality talent.
Communicate with candidates regularly
In today's digitally connected world, no one likes to wait to hear back from someone they message. Recruiters should prioritize communicating with candidates who are already in the recruitment pipeline. For example, if you are in the process of qualifying a candidate, try to keep him or her updated on the status of the application and be prepared to answer inquiries promptly. Your time-to-respond can change depending on the platform you use. For instance, an email doesn't have to be opened immediately, but an instant message on LinkedIn should be answered as quickly as possible.
Promote your organization's culture
Remember that candidates are deciding whether or not they want to work for your organization. To keep them engaged, offer insights into your organization's internal culture. Show candidates what working there would be like. If they're excited about the prospect of working there, they will be less likely to become disengaged with the hiring process.
Finding the best medical talent isn't easy, but it's less stressful when quality candidates can find you without difficulty. Post your next opportunity on myHealthTalent.com and start generating leads today. Recruiters need to focus on keeping candidates engaged throughout the recruitment process to keep quality talent interested.