The U.S. is facing a potential shortage of up to 121,900 physicians by 2032, according to the Association of American Medical Colleges. Physician recruiters who want to fill their roles quickly may run into fierce competition for qualified talent.
To better market your open positions to healthcare professionals (HCPs) in targeted specialties, you'll need to understand what appeals to each candidate persona. With this knowledge, you can craft job descriptions and other collateral that keeps your target audience engaged. We'll take a look at targeting family medicine, internal medicine and OBGYN specialties, which the latest industry research indicates are in highest demand.
Recruiting family medicine specialists
Family physicians are trusted members of their communities who aid with many aspects of health beyond bodily ailments. When the American Academy of Family Physicians asked its members why they chose the specialty, many noted that they wanted to address social factors of health, as well.
Consider creating collateral that demonstrates the culture and values of your organization. Show candidates how they align with their own patient care goals. By fleshing out your employer brand in this way, you can entice HCPs to check out your available positions.
Recruiting internal medicine specialists
Internists are highly trained specialists who use the latest medical knowledge to treat a variety of conditions. According to the American College of Physicians, they're often referred to as "doctor's doctors" because they consult on complex diagnostic issues.
When you're looking to fill general internist positions, think about the resources your organization has to offer. These specialists need to stay up-to-date on new trends and may conduct research of their own. Have collateral prepared that shows off how your organization can help internists achieve their professional and/or research-focused goals.
Recruiting gynecologists and obstetricians
The field of gynecology and obstetrics offers physicians the ability to make lasting connections with patients over an entire lifetime. It's also a rapidly evolving field with many opportunities to work with cutting edge technology. Plus, these specialists get to be there for the miracle of birth.
When crafting appeals for gynecology searches, keep these key insights in mind. How does your organization support women's health? What makes its approach to community health unique? Consider using job boards, email campaigns and social media to connect with candidates, learn about why they pursued this specialty and share what it's like to work for your organization.
According to a recent survey by Staffing Industry Analysts, physician recruiters credited job boards as the top candidate marketing tool. Create a company profile and post your next position on myHealthTalent.com to reach a qualified and engaged audience of physician job seekers. To better market your open positions to healthcare professionals (HCPs) in targeted specialties, you’ll need to understand what appeals to each candidate persona.