Leveraging mobile to attract medical candidates

 

The internet has made it incredibly easy to find qualified physician job seekers. However, the methods that candidates use to find open positions changes as the internet evolves. Today, more and more professionals are turning to mobile to advance their medical careers.

It's a mobile world

In 2017, internet traffic on mobile devices surpassed desktop traffic for the first time and has continued to outpace traditional web browsing. According to an August 2017 report from BrightEdge, mobile accounted for 57 percent of all online traffic. Importantly, the report also noted that search queries on mobile tend to produce different results than an identical query on desktop. Recruiters should understand that their tactics may have to adapt if they want to reach physician job candidates through mobile.

One reason search results vary between platforms is that algorithms may weigh loading times differently. For example, if a highly relevant website does not load well on a tablet, it may rank lower in a mobile search, compared with desktop results. Therefore, medical recruiters should leverage solutions that play nicely in a mobile environment.

Job boards, for example, are an extremely valuable asset in the recruiter's toolbox. Medical job seekers will be able to better connect with recruiters on job board sites that load well on tablets and smartphones.

Physician candidates online

According to the Pew Research Center, 77 percent of American adults own a smartphone, up from 35 percent in 2011. The convenience offered by these devices is a driving factor behind an increase in mobile queries for job listings. Indeed reported that 55 percent of people cite convenience as the leading reason to search for jobs via a mobile device.

Medical recruiters can leverage mobile platforms by making the job search process as easy as possible. Posting detailed job descriptions on medical-targeted job boards is a key example of how to do just that. The talent is already on mobile, it's up to recruiters to make it easy for candidates to find them.

A physician-centric job board such as myHealthTalent.com can be a powerful tool for medical recruiters. Candidates can set up job alerts and get notified as soon as a new position is posted online. To learn more about how you can harness the power of mobile recruiting, post your next open position on myHealthTalent. Today, more and more professionals are turning to mobile to advance their medical careers.