Alysa Bostick, Director of Physician Relations and Marketing at Wilmington Health and Past-President of Carolinas Association of Provider Services (CAPS), shares her insights on industry challenges, advertising open positions, and her favorite part of being a physician recruiter.
How long have you been a physician recruiter?
I have been a physician recruiter for 11 years.
Which specialties do you feel are the hardest to fill?
It varies from day to day. Right now, my biggest challenge is finding a Urologist with a Pelvic Reconstruction Fellowship and a willingness to work in a unique environment with one urologist and a team of ob/gyns.
What is the most challenging part of your job?
Balancing the recruitment, retention and marketing needs of 23 specialties, 180 providers and 19 locations. What we do is truly a 24/7 commitment.
What do you feel is the most effective way to advertise a new position?
Online and cold-calling work the best for me. With all the avenues available these days, we can no longer use a cookie-cutter approach to finding the right candidate. It is all about customizing your marketing strategy to attract the provider that best suits your patients’ needs.
What is your favorite part of being a physician recruiter?
I can’t save lives, but I can make a difference by recruiting top talent to my community that can. I consider it an incredible honor to help shape the quality of care in my community by recruiting and retaining top quality providers. Being a part of CAPS makes my journey in recruitment even more special – it’s such a dedicated group of professionals doing exactly what I do. Having an opportunity to connect annually with these amazing hard-working folks to talk about trends, forecasts (and of course legal compliance!) makes me strive to do better each and every year. Oh, and we can’t forget the awesome vendors (like Elsevier) that make our annual conference possible!!!
Elsevier is a proud supporter of CAPS. For more information on membership, visit http://new.capsnet.org
. Alysa Bostick shares her insights on industry challenges, advertising open positions, and her favorite part of being a physician recruiter.