Measuring the candidate recruitment experience is simple in concept, but difficult in action. It is a metric used to define the average candidate's reaction to an organization's application and interviewing process. Candidate experience is often measured via post-application surveys as well as tracking application user data.
In the tight medical jobs market, a good candidate experience matters because it increases the likelihood that skilled talent will be attracted to your organization. In fact, the Society for Human Resource Management reported that 60 percent of job seekers quit before completing online job applications due to the complexity of the process.
Your reputation as an employer draws in talent
Every time you interact with candidates, your organization's employer reputation grows and changes. Over time, the opinions of the professionals you interview will spread to a larger audience, either by word of mouth or via sites like Glassdoor. Striving for positive experiences will help to improve public opinion of your employer brand.
Candidates who interview with your organization will inevitably tell someone about their experience, either in person or online. By providing an optimized, positive interview experience, rejected candidates are less likely to feel the need to vent to other colleagues online.
In fact, according to a LinkedIn survey 87 percent of job seekers said a positive interview experience can change their minds about an organization they previously doubted. Meanwhile 83 percent say a negative interview experience can change their mind about a organization they once liked.
Your job descriptions help candidates succeed
An effective job description sets up candidates for success by accurately portraying the responsibilities of the position and listing the position's requirements clearly and concisely. A well-written description ensures that managers and their employees are always on the same page when it comes to daily responsibilities.
For recruiters, an optimized job description will help to narrow the field by quickly weeding out unqualified applicants. Furthermore, it will help to increase the quality of each lead by preparing applicants for the interview phase.
Your hiring process impacts employee morale
Not only does candidate recruitment experience impact public perceptions of your employer brand, but also the internal impressions of your staff. An employer with a consistently poor candidate experience will inevitably lose out on top talent, and therefore degrade the quality of the organization's staff overall. When professionals want to work for your organization, morale improves accordingly.
If you want to increase the reach of your medical job posts, learn more at myHealthTalent.com today. In the tight medical jobs market, good candidate experience matters because it increases the likelihood that skilled talent will be attracted to your organization.