The benefits of having a recruiting mini-site
Published on: Oct 11, 2018
The recruiting space is crowded, especially in the medical industry. With rising demand for top-performing clinicians and experienced administrators, recruiters have their hands full. Getting your recruiting brand noticed in this tumultuous marketplace is more of a challenge than it might have been years ago.
To increase your visibility and increase your opportunities for connecting with qualified candidates, consider investing in a tailored mini-site.
What is a mini-site?
As the name implies, a mini-site is a smaller version of a website. Mini-sites are often limited to a single page, but this is flexible. Generally, a mini-site is used to promote a single service. In the case of medical recruiting, a mini-site could be useful for promoting positions within an organization.
Compared to other solutions, mini-sites offer more opportunities for customization. Developers can utilize HTML and CSS to completely tailor the look of the site. That includes graphics and text, as well as interactive elements. Web developers may also choose to integrate the site with software such as an automated applicant tracking system.
Purpose-built mini-sites offer more opportunities to attract candidates with branded content. From banners and logos to custom input fields, a mini-site can conform to your organization's unique goals.
How can recruiters use a mini-site?
A mini-site is perfect for hosting information about your organization that would be pertinent to job seekers. This could include the actual listings for open positions, as well as information about workplace culture.
After all, recruiting is a two-way street. Recruiters are looking for the best candidates, and the candidates are on the hunt for the best employer. A mini-site can show potential recruits that your organization understands what is important to them. For instance, if your organization offers competitive benefits such as flexible schedules, you could highlight this information on your recruiting site.
Meanwhile, the mini-site can generate and pre-screen leads as they come in. A simple questionnaire asking visitors about their experience and qualifications can qualify them as leads, giving recruiters more time to focus on candidates who they think are a good fit for the position.
Find the perfect candidate for each vacant position requires hard work and time. Recruiters with multiple vacancies to fill need to be able to manage their time wisely. Having the right tools to attract talent is half the battle.
To learn more about how to find the best medical job candidates, post your next position to myHealthTalent.com today. To increase your visibility and increase your opportunities for connecting with qualified candidates, consider investing in a tailored mini-site.