Which physician recruitment channels are most effective?

 

These days, there are more ways to reach physician job seekers than ever before. However, the variety of communication channels presents a new problem: How do you ensure your recruitment messaging is being seen by the largest possible audience of relevant job seekers?

The days of relying on a single recruitment channel are long gone. Today, physician recruiters need to leverage multiple channels to find the best candidates for available roles. Here are some to consider:

Medical job boards

Often, recruiters struggle to maintain engagement levels among the candidates in their pipeline. They send out messages and wait for days or weeks to hear back from job seekers. Candidates from job boards, however, have already proven they are engaged with the process by reaching out to recruiters.

Once you've made a connection with candidates in this channel, you need to keep them engaged with regular communications. This point is especially important to remember when things aren't moving as fast as they should. Candidates like to be in the loop, so send them a message about the progress of their application to make the most of this important channel.

Social media

Some physician recruiters may eschew social media sites when looking for healthcare talent because this channel tends to be dominated by non-medical professionals. However, this doesn't mean you can't find physician job seekers here.

Reaching out to potential candidates via LinkedIn and other social media networks can help you make long lasting connections. This channel can be especially useful for gauging the interest of passive candidates who may not be on the hunt for a job, but who could be interested by the right opportunity.

Employer blogs

Your website can be a powerful recruitment tool - if it has the right content. According to an iCIMS survey, 94 percent of job seekers are more likely to apply for a position when the company actively manages its employer brand. In other words, when companies show candidates what it would be like to work for them, job seekers respond positively.

Consider leveraging your employer blog to highlight all of the great reasons why physicians would want to work with your organization. You could highlight community activities and job perks or intangibles such as your company's mission statement. Having a recruiter mini-site would help you achieve these objectives.

If you're ready to connect with engaged physician job seekers now, post your next position on myHealthTalent.com today. Today, physician recruiters need to leverage multiple channels to find the best candidates for available roles.