Global Brand Director- Oncology

Employer
Daiichi Sankyo, Inc.
Location
Basking Ridge, NJ
Posted
May 04, 2021
Closes
May 05, 2021
Ref
2108511511
Profession
Physician
Specialty
Oncology (Cancer)

Preparing for a Career Break

Job Summary:

A Global Brand Director is responsible for maximizing the commercial value of a specific indication(s) and/or tumor type(s) under the direction of the Global Brand Lead. Responsible for actively contributing to the development of the global brand strategy and for leading the development and execution of the tactical plan in support of the global brand strategy.

Responsibilities:
Lead in developing the global brand messages, campaign and brand book
Main point of contact with Agency of Record (AOR)
Lead Brand Planning Process with Regions and Global Functions
Lead GMT Meetings (with oversight/delegation from Global Brand Lead)
Provide formal and informal leadership across extended region and HQ team members
Manage forecast for specific indication or tumor type
Develop and Update TPPs - MAPs, EPPs
Contribute to DP2 & DP3 & Prioritization Commercial Assessments
Accountable for identification of key business questions and application of customer insights
Responsible for identifying data gaps and working with MR to address them
Proactively identify challenges for brand success and develop mitigation plans
Inform launch sequencing with GBT-L and GMA&P
Ensure alignment on projects with cross-functional and regional counterparts
Support trade name development
Lead package design
Responsible for the execution of launch readiness
Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.

Education/Experience:
BA or BS degree is required and an emphasis in health sciences preferred.
MBA or other advanced degree is strongly preferred.
Minimum of 10 years of pharmaceutical business experience. Minimum of 3 years of Oncology marketing experience required.
Experience in GI Cancer and/or NSCLC is preferred